ibrander » google partnerships http://www.ibrander.org creative leadership for the digital brand Mon, 21 Jun 2010 12:05:13 +0000 en hourly 1 http://wordpress.org/?v=3.0 The Yahooing of Google? http://www.ibrander.org/2009/11/the-yahooing-of-google/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.ibrander.org/2009/11/the-yahooing-of-google/#comments Mon, 16 Nov 2009 13:47:54 +0000 russell http://www.ibrander.org/?p=82 yahoodgoogleShelly Palmer is positively euphoric over Google’s new approach to music searches (mmmmmm… I can search, sample and buy all at once… uuuuhhhhh) but I can’t help but think there’s a potential dark side here. The partnerships Google has established with the likes of imeem, lala, myspace, Pandora, and Rhapsody (full disclosure: I am positively euphoric about Rhapsody) for music access and distribution may well be a model for future content partnerships of all stripes.

Is this fundamentally different than the kind of paid search positioning that eviscerated the Yahoo brand and allowed Google’s democracy and authenticity to rise and reign in the first place? The approach is undoubtedly more sophisticated, nuanced, and — in its own limited way — democratic, but is Google on a slippery slope to undermining what makes Google Google?

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